Basically, it substitutes letters, numbers, and keyboard symbols for sounds and words, such as “C” for “see,” allowing users to communicate more quickly when their fingers are doing the talking. Proofreading has become even more crucial in the Internet age because “netspeak” creeps into copy.Į-mail and online texting, plus the ubiquity of blogs, Facebook, and Twitter, have led to a language revolution – the creation of “netspeak,” a stylistic shorthand or slang. In proofreading, as in all marketing today, you must consider the Internet impact.
Your credibility rides with every sentence.” The Internet Impact But at the level at which we write, we have to be correct almost all of the time…. WordRake concluded: “We all make mistakes we’ll never get it 100 percent correct.
As the WordRake article suggested, “Every writer needs an editor.”
Writers often will see what they “meant” to write. Often such errors occur because the proofreader is the writer, who is the worst person for the task. The lessons learned about the perils of such errors have been translated into Crosby Marketing’s policy that someone other than the writer must proof the copy. It said typos, grammatical slips or incorrect word usage make clients wonder, “If they can’t get the simple things right, how can I trust them to straighten out the more complicated stuff? A recent web “writing tip” article from WordRake, the editing software company, agrees. But such errors can ruin your credibility, a potential disaster for an advertising or PR firm, when words are our main currency. Get the Simple Things RightĮmbarrassment is bad enough. Aas’ name with an “s.” Needless to say, it made an ass out of him. When the paper came out, they realized he had missed the typographer’s error of replacing the second “a” in Mr. He proofed a typeset galley of a story about a Mr. My boss tells a story of learning the value of proofreading the hard way: He had a job as a proofreader at the local newspaper one summer in his college years.
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